Barcelona, long the last major club to go sponsor-less in terms of uniforms, have added a second logo (beside their Nike swoosh and club crest) to their kits. The MÉS logo has been added just under the neckline to go along with the unicef brand across the chest. MÉS is a partnership with Barcelona, Nike and UNHCR (the UN’s refugee agency) to “bring sport and education to underprivileged youth and refugees around the world.”
As with the unicef logo, Barça is trying to raise awareness and money for humanitarian aid and charities. All of the MÉS products (not just the uniforms themselves but all other apparel) are made from 100% organic cotton and the ink for the logos themselves are soy-based.
Similar awareness and humanitarian concerns have been raised at Aston Villa with their acorns shirts this year. Perhaps this will be an increasingly prevalent phenomenon going forward instead of clubs (particularly in England) falling back on sports bookmaking houses or online casinos for their sponsors.