What Gives with the Super Bowl Logo?

logoPaul Lukas asked a good question on the Uni-Watch blog the other day about the Super Bowl logo being used this year. Why does it feature so much green and blue? The logo clashes pretty badly with the Cardinals‘ red uniforms and just looks kind of cheesy with the Steelers‘ (especially because they always have a chest patch, so adding a second one starts to look like NFL Europe). Which leads to a larger question, why isn’t the logo tailored to the two teams involved in the game instead of just being generic? Can you really say it would take more than the two weeks between championship games and the Super Bowl to color coordinate a logo to the appropriate teams?

In this vein, the New York Times put together a pretty cool slideshow of alternative logos made by different graphic designers from across the country. Some of them are really fantastic, like the one pictured above. Some of them are downright odd or have nothing to do with the Super Bowl. But either way, take a look and let me know which one you like best.

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